Thursday, November 15, 2012

Wounded Warrior Project: Anti-Gun Response

Wounded Warrior redux: WWP now ‘Clarifying our approach’

Some may call it a scramble for damage control, others may portray it as a “clarification” of what became a massive misunderstanding.

Good afternoon Ms. Dovey,

Leslie Coleman forwarded me your email. Thanks so much for reaching out to Wounded Warrior Project® (WWP) and for providing an opportunity to clarify matters.

Let me start off by saying that we have seen through this process that the language on our website and our response to Mr. Gresham wasn’t clear and we are working on clarifying our approach. There is now much inaccurate information about WWP being anti-gun rights, an issue as an apolitical organization we do not take a stance on. We understand and appreciate that many of our Alumni are gun owners and we facilitate multiple hunting and outdoor opportunities for our Wounded Warriors throughout the year.

In the past, we made our logo available to appear on wide variety of products, including guns. As an organization, we owe it to our donors and constituents to maximize the return on investment of our dollars and brand. We are always looking at our business practices and whether we should continue with them in the future. In the case of cobranding, we've decided that we're not going to offer our logo to appear on weapons anymore - whether they're guns, knives, bows, swords, or any other type of weapon. There are still a few of the guns around for sale that had licensed our logo years ago, but there aren't any new ones being made. This is purely a business decision based on a review of a return on investment, especially when compared with other types of cobranding ventures.

Regarding the question of donations and events, we do permit fundraisers that are shooting- and gun-related, such as gun raffles, shooting competitions, etc., and we're incredibly appreciative of those who are willing to give their time to host or participate in an event. Likewise, we gratefully accept donations from companies and individuals connected with the gun industry.

As indicated above, we know that hunting and shooting sporting events can be very therapeutic for many of the Wounded Warriors we serve, and we're happy to work with the community to make these types of events available to our Alumni. Hunting and shooting sport enthusiasts are an incredibly supportive and generous community, and we've been honored by how often folks have opened their land and homes, and volunteered their time to make these types of events possible for our Alumni. We certainly regret the appearance of a lack of appreciation for the support the community has given us based on a confusingly communicated business decision.

I hope the above provides some clarity. We welcome the opportunity to have a warrior on Mr. Gresham’s show to discuss how hunting or events of the like have supported their recovery. We responded too quickly to his request and should have delved a bit deeper.

Thanks so much and please feel free to call me with any questions.

AYLA HAY
communications evp

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